Insights of AWS Marketplace

Parmesh Bhatt
#webdev#AWS#Cloud Computing#opensource


AWS Marketplace is an online store provided by Amazon Web Services (AWS) that enables customers to find, purchase, and deploy a wide variety of software products and services. It is a platform where third-party software vendors can list and sell their products to AWS customers.

You can use AWS Marketplace as a buyer (subscriber) a seller (provider), or both. Anyone with an AWS account can use AWS Marketplace as a consumer and can register to become a seller. A seller can be an independent software vendor (ISV), value-added reseller, or individual with something that works with AWS products and services.


AWS, AWS Marketplace, Cloud Computing, Software Production, and Development.


You can quickly launch pre-configured software with just a few clicks, and choose software solutions in Amazon Machine Images (AMIs) and software as a service (SaaS) formats and other formats. Additionally, you can browse and subscribe to data products. Flexible pricing options include free trial, hourly, monthly, annual, multi-year, and a Bring Your License (BYOL) model. All of these pricing options are billed from one source. AWS handles billing and payments, and charges appear on your AWS bill.

Features of AWS Marketplace

Wide Range of Software

AWS Marketplace provides a vast selection of software products and services across various categories, including machine learning, security, databases, networking, analytics, developer tools, and more. Customers can find solutions that meet their specific business and technical requirements.

One-Stop Shop

AWS Marketplace serves as a centralized store where customers can discover, compare, and purchase software products directly from AWS. It eliminates the need to visit multiple websites or engage in separate procurement processes.

Pre-Configured for AWS

The software products listed on AWS Marketplace are pre-configured to work seamlessly with AWS infrastructure and services. This makes it easier for customers to deploy and integrate the software into their existing AWS environments.

Flexible Pricing Models

AWS Marketplace supports various pricing models, including free trials, hourly or monthly usage-based pricing, and annual subscriptions. Customers can choose the pricing model that best suits their needs and pay for software usage directly through their AWS account.

AWS Pricing Model

Customer Reviews and Ratings

Customers can benefit from the ratings and reviews provided by other users of the software products on AWS Marketplace. These reviews help customers make informed decisions and gain insights into the quality and performance of the products.

Private Marketplace

AWS Marketplace offers private marketplace capabilities for enterprise customers. This feature enables organizations to create a customized catalog of approved software products that meet their specific compliance and security requirements. It gives organizations greater control over software procurement and deployment within their environments.

Consolidated Billing

AWS Marketplace supports consolidated billing, allowing customers to receive a single invoice for all their AWS usage, including purchases made through the marketplace. This simplifies the billing process and provides a unified view of costs.

This is how AWS billing is counted…

AWS Pricing distribution

These features make AWS Marketplace a valuable platform for customers to discover, procure, and deploy software products that are optimized for the AWS ecosystem. It simplifies the software procurement process and provides customers with a wide range of options to meet their business needs.

Marketplace Services and Guides

There are mainly five types that are provided by the AWS marketplace.

Seller Guide Buyer Guide AWS Marketplace Metering Service API Reference AWS Marketplace Entitlement Service API Reference AWS Marketplace Catalog API Reference

Seller Guide

The process for selling a software product in AWS Marketplace involves the following seven steps.

As a seller, go to the AWS Marketplace Management Portal to register. If you’re charging for the use of your product, you must also provide tax and banking information as part of your registration. When you register, you create a profile for your company or yourself that is discoverable in AWS Marketplace. You also use the AWS Marketplace Management Portal to create and manage product pages for your products.

AWS Pricing Cycle

Contract structure for AWS Marketplace

The contract structure for AWS Marketplace can vary depending on the specific agreements between AWS (Amazon Web Services) and the sellers offering their products and services on the marketplace. However, I can provide you with a general overview of the typical elements that are included in a contract for AWS Marketplace.

Terms and Conditions

The contract will include the terms and conditions that govern the relationship between AWS, the seller, and the customers who purchase products or services through the AWS Marketplace. This section will outline the rights and obligations of each party.

Product Listing Agreement

Sellers on the AWS Marketplace typically sign a separate product listing agreement, which outlines the specific terms and conditions related to listing their products or services on the marketplace. This agreement may include information about pricing, revenue sharing, and any specific requirements or guidelines for product listings.

Pricing and Payment

The contract will specify the pricing structure for the products or services offered on the AWS Marketplace. It may include details about the seller’s pricing model, such as fixed pricing, usage-based pricing, or tiered pricing. Additionally, the contract may outline the payment terms, including how and when the seller will receive payments from AWS for sales made through the marketplace.

Intellectual Property Rights

The contract will address the ownership and protection of intellectual property rights related to the products or services offered on the AWS Marketplace. It may include provisions regarding the licensing of intellectual property and any restrictions or permissions related to the use of trademarks, copyrights, or patents.

Usage of the software, services, and data products sold in AWS Marketplace is governed by agreements between buyers and sellers. AWS is not a party to these agreements.

AWS Marketplace

Pricing of products in the AWS Marketplace

In AWS Marketplace, products can be free to use or can have associated charges. The charge becomes part of the buyer’s AWS bill, and after the buyer pays, AWS pays the seller. Products can take many forms. For example, a product can be an Amazon Machine Image (AMI) that is instantiated using a buyer’s AWS account. Products can also be configured to use CloudFormation templates for delivery to the buyer. Products can also be SaaS offerings from an ISV, web access control lists (web ACL), sets of rules, or conditions for AWS WAF. Products can also be professional services from an ISV, channel partners, or MSP.

Buying Guide

Buying Guide

Creating an AWS account Choosing your software Configuring your software Launching your software on Amazon EC2 Managing your software Terminating your instance

Key categories and several registered services of the AWS Marketplace

Infrastructure Software -3188 DevOps- 2543 Business Applications- 1131 Machine Learning -3541 Data Products -1706 IoT -211 Industry -433 Total ---7213

Various delivery methods are

Amazon Machine Image(8324) Professional Services(4553) Data Exchange(3850) SaaS(2843) SageMaker Model(803) Container Image(515) CloudFormation Template(504) SageMaker Algorithm(139) Helm Chart(39)


AWS Marketplace is a valuable platform for both buyers and sellers in the cloud computing industry. AWS Marketplace offers a wide range of software products and services, making it a convenient one-stop shop for businesses looking to find and deploy the tools they need in their AWS environment.

For buyers, AWS Marketplace provides a diverse selection of third-party software solutions, allowing them to easily discover, compare, and purchase the products that best suit their needs. The platform offers a user-friendly interface, transparent pricing, and flexible deployment options, enabling customers to quickly integrate new software into their existing AWS infrastructure. AWS Marketplace is a really useful product of AWS.

AWS Cloud


AWS Marketplace

If you would like to contact me,

Follow me on LinkedIn

Follow me on Twitter

Follow me on GitHub

← Back to Blog